Joshua Tree Coffee Company was born out of the desire to offer not only a locally roasted coffee to the community, but most importantly to make locally roasted organic coffee available. Coffee is the third most heavily sprayed crop in the world after cotton and tobacco and the most heavily sprayed food crop. There are 25 million farmers producing 13 billion pounds of coffee annually that are often using DDT like banned pesticides and not wearing any kind of safety equipment - no Tyvek suits, no respirators, no dust masks. This means women in there sun dresses with tanks strapped to their back and no protective equipment (and men as well of course) are spraying the hundreds of billions of gallons of pesticides used on coffee crops. In the US recently a young boy named Carlos was born missing limbs to a mother who sprayed pesticides on a tomato farm in North Carolina. The organization looked into it and said they couldn’t refute the link between the mother’s exposure and her child’s deformities and changed safety protocol. This happened in the US to a farmer who had protective equipment and safety procedures of any kind. Many farmers in developing nations that grow coffee have none of the relevant educational resources, equipment and procedures to be safe.
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So, from day one roasting 2 pounds at a time out of their home kitchen their focus has been roasting specialty grade organic coffee and educating as to the importance of organic. After roasting 17,000 pounds, two pounds at a time, they managed to get their roastery/coffee bar open and their Loring Smart Roaster, which represents the only significant reinvention of the coffee roaster ever (in the history of commercial roasters being produced which is 150+ years).Joshua Tree coffee prints labels locally, hand cut them on a vintage 1930’s paper cutter, hand
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label, and hand fill bags. They have repeatedly made their commitment to creating jobs and bettering the community public and plan to stay focused on that as we grow. They are planning a 10,000 sq ft facility in the future with 4,000 sq ft dedicated to cafe space where we’ll offer all organic locally grown food, gluten-free beer produced in house, organic pastries and of course every imaginable specialty coffee beverage. They plan to have a local menu with special pricing (at or very near cost) to making eating organic affordable for everyone, and at least one entire wall of the cafe dedicated to portraits of farmers with bios of how pesticides and or unfair wages or workplace conditions affected them in their industry. Every time someone makes the choice to buy organic coffee of any kind they are voting with their dollar and helping to save at least some of 25 million farmers from having their health destroyed. They have low overhead and while we are business savvy, the goal of the company is to make the world a better place vs just increase revenue.
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They also use all compostable materials in the cafe, and grass fed organic milk which cost $10 a gallon vs $1.80 a gallon for standard subsidized, homogenized, ultra-pasteurized milk. Most of their customers probably don’t even realize there’s a difference. Joshua Tree Coffee knows who and what their dollars support though. They are planning on starting charities to raise awareness or advocate organic and Rain Forest Alliance certification and help with providing important rights and services to coffee farms after their new facility is up and running and sustainable.
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Joshua Tree Coffee Company has exceptional coffee. I had the pleasure of trying all 5 of their delicious coffee blends. The First Roast - Medium Dark, Espresso - Dark, Breakfast Bliss- Medium, Mellow Ethiopian - Light and Delicious Decaf - Medium.
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This coffee is like drinking a warm cup of heaven first thing in the morning. I am currently drinking The First Roast, Joshua Tee Coffee Companies Medium- Dark Blend. The beans are beautiful....they are super fresh and glisten with oils. When you open the bag the rich aroma takes over your senses.
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The First Roast is a lovely darker roast with absolutely no bitter after taste. For me it is a perfect blend of Colombian, Guatemalan, and Ethiopian beans each with a carefully developed custom roast profile. The Columbian beans provide a deep bottom end, the Guatemalan a solid second note, and the Ethiopian the shine, sparkle, and brightness. This is a perfect blend for coffee lovers all around the world.
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The Espresso Dark is another favorite in my house. My man drinks this blend every day and occasionally I steal a cup or two but I know how much he loves it so I try to limit myself. LOL I'm such a sweetheart ;)
He prefers to brew it in the french press so all of the delicious oils stay in each cup of coffee we enjoy. Like our popular First Roast, our Espresso is a blend of Colombian, Guatemalan and Ethiopian beans. We've toned down the brightness a bit to make it perfect for pulling savory shots or making a dark delicious cup. |
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< Breakfast Bliss ~ The answer for those who love a mellow medium roast to start the day (or anytime of course ) or who find theirMellow Ethiopian a bit bright, or The First Roast a bit bold, this blend of Colombian and Guatemalan roasted to perfection is quite simply put - Not too dark, not too light, just right
> Mellow Ethiopian ~ They took the bright, exotic bean from the The First Roast, roasted it lightly to |
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perfection . . . and voila! Their Mellow Ethiopian was born. Sweet with light body and great for tea lovers, or long time coffee drinkers looking for a single origin adventure. Tip: While sweeter, this light roast is also a little sharper. An instant favorite for many.
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Joshua Tree Coffee Co. Delicious Decaf is just that..... delicious. I love having a quality bag of decaf in my cupboard. Sometimes in the evening after a filling dinner I like to enjoy a cup of coffee without staying up the rest of the night. I also like to serve coffee after holiday dinners with dessert. This Delicious Decaf has the incredible flavor you desire without the buzz of a regular cup of coffee.
The Delicious Decaf is truly unrivaled. Unlike many decafs that are chemically processed and dull and flavorless, this Delicious Decaf is decaffeinated using the Mountain Water Process which uses glacier water to naturally remove 99.9% of the caffeine but none of the deliciousness. Easily the best you'll ever have! This is found by many to be easily dark enough to be well suited for use as an decaf espresso. |
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Joshua Tree Coffee Co packages their coffee in an awesome resealable bag. I think this is sooooo much cooler and convenient than those bags that you have to roll and then hope that little sticky strip sticks. Instead of digging for a rubber band that fits around your bag so you can try to close it up again or going into the office to find the tape roll all you need to do is lock it down....seal it up with this handy zipper seal and your coffee will stay as fresh as the day you opened it.
I love that!!! |
Joshua Tree Coffee comes in 3 size options. You can purchase a half pound for $8, a full pound for $14 or you can buy four pounds for $50.
If you are like me and can't imagine the thought of running out of coffee then I recommend taking advantage of the Joshua Tree Coffee Co. Subscribe and Save program. You will save 10% and you don't need to worry about going to the store of waking up and realizing there is no coffee. You can choose delivery every seven days, fourteen days or once a month. Awesome!!! Have your favorite coffee delivered to your door. You can cancel or adjust your plan any time you wish. I love the idea of having coffee delivered to me.
You can purchase your Joshua Tree Coffee directly from the website:
Or maybe you are lucky enough to be able to stop by their coffee shop either because you live close or maybe you are on vacation....61738 Twentynine Palms Highway, Joshua Tree, CA 92252
Make sure you follow Joshua Tree Coffee Co on facebook to stay up to date with the latest news.
GIVEAWAY!!!!!!
Joshua Tree Coffee is being incredibly generous and giving away 2 (two) pounds of coffee to 2 (two) very lucky Simple Side of Life readers. Good Luck and don't forget to tweet daily for extra entry points.
Joshua Tree Coffee is being incredibly generous and giving away 2 (two) pounds of coffee to 2 (two) very lucky Simple Side of Life readers. Good Luck and don't forget to tweet daily for extra entry points.